PLAY SPORTS COALITION
Elevating the Value of Youth Sports
#Unite2PLAY
who we are
Taking Action to Drive Fair Access to play
Our mission is to ensure youth sports programs thrive as part of a vital movement to help repair a society that needs community, connectivity and joy.
Advocacy
Influencing decision-makers starting with federal and state policymakers, to unlock resources to increase access to sports
The Why in Youth Sports
Attracting investment to youth sports by shifting the youth sports narrative from a "want" to a "need" based on the scientific research on the positive lifetime effects
Mobilization
Informing youth sports entities on how to access resources and mobilizing them into collective action
What we do
Pillars of Advocacy
Build Their Future
Goal: Influence legislation that allocates state tax revenue from legalized sports betting and targeted budget provisions to support youth sports program nonprofits in underserved communities.
Play Space Equity
Goal: Ensure direct resources are distributed to increase fair access to play spaces in underserved communities.
Family-Based Incentives for Play
Goal: Support families to get their kids out playing again. Middle and lower-income families continue to struggle with access to play, a dynamic that has been exacerbated over the past several years.
- Nelson Mandela
EVERY VOICE MATTERS
Ensure Youth Sports Thrives For All
“We stand at a unique and vital time in our country’s history. One where the actions we take today have the potential to create a legacy of equality through youth sports development. PLAYS is positioned to provide a united voice and national advocacy platform for rebuilding fair access to play experiences. This Coalition demonstrates how our industry can pursue collaboration over competition in the interest of service to young people and bridge divides to help them reach their own potential, in and beyond the sports they play.”
Benita Fitzgerald Mosley, OLY
1984 Olympic Gold Medalist
PLAY Sports Coalition Interim Executive Director
Our Actions Drive Change
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A National Team
Coalition Members
We are a unique coalition of thousands of stakeholders across the national and community youth sports industry united to be an active advocate of support for youth development programs, young athletes, working families, coaches and volunteers across all 50 states, particularly those in under-resourced areas.
