Elevating the Value of Youth Sports


who we are

Taking Action to Drive Fair Access to play

Our mission is to ensure youth sports programs thrive as part of a vital movement to help repair a society that needs community, connectivity and joy.



Influencing decision-makers starting with federal and state policymakers, to unlock resources to increase access to sports


The Why in Youth Sports

Attracting investment to youth sports by shifting the youth sports narrative from a "want" to a "need" based on the scientific research on the positive lifetime effects



Informing youth sports entities on how to access resources and mobilizing them into collective action

What we do

Pillars of Advocacy

  • Asset 3
    Build Their Future

    Goal: Influence legislation that allocates state tax revenue from legalized sports betting and targeted budget provisions to support youth sports program nonprofits in underserved communities.

  • Asset 1
    Play Space Equity

    Goal: Ensure direct resources are distributed to increase fair access to play spaces in underserved communities.

  • Asset 4
    Family-Based Incentives for Play

    Goal: Support families to get their kids out playing again. Middle and lower-income families continue to struggle with access to play, a dynamic that has been exacerbated over the past several years.

Group 3

- Nelson Mandela

Benita Fitzgerald Mosley headshot

Ensure Youth Sports Thrives For All

“We stand at a unique and vital time in our country’s history. One where the actions we take today have the potential to create a legacy of equality through youth sports development. PLAYS is positioned to provide a united voice and national advocacy platform for rebuilding fair access to play experiences. This Coalition demonstrates how our industry can pursue collaboration over competition in the interest of service to young people and bridge divides to help them reach their own potential, in and beyond the sports they play.”

Benita Fitzgerald Mosley, OLY
1984 Olympic Gold Medalist
PLAY Sports Coalition Interim Executive Director

Our Actions Drive Change
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Dollars unlocked by PLAYS state-based advocacy


A National Team

Coalition Members

We are a unique coalition of thousands of stakeholders across the national and community youth sports industry united to be an active advocate of support for youth development programs, young athletes, working families, coaches and volunteers across all 50 states, particularly those in under-resourced areas.

Connect With The Coalition