through the last year we have recognized some problems

Some Problems are...


Youth sports has always been very fragmented across multiple entities involved - Too many disjointed actors are attempting piecemeal fixes without engaging with the deeper persistent problems

Systemic Inequity

As youth sports get more and more expensive, the harder it is for families in low income areas to provide quality youth sports experiences for their kids

GrassRoots Power

There are a lot of recommendations for how to make youth sports better. (Aspen Institute, SFIA), but someone/something needs to engage and mobilize the grassroots to see those things through.

what is the coalition?

Our History

PLAY Sports (Promoting Local and Youth Sports) is a unique coalition of thousands of stakeholders across the national and community youth sports industry. It was formed in April 2020 to unite a fragmented industry and continues to be an active advocate of support for youth development programs, young athletes, working families, coaches and volunteers across all 50 states, particularly those in under-resourced areas.

Our Mission

Our mission is to ensure the youth and local sports industry thrives by providing families, and especially youth, equitable access to play opportunities for physical and mental health, character and leadership development. We believe it is a vital movement that will serve a key role in repairing a society that needs community, connectivity and joy.